diff --git a/layouts/partials/analytics.html b/layouts/partials/analytics.html
new file mode 100644
index 0000000..133e13c
--- /dev/null
+++ b/layouts/partials/analytics.html
@@ -0,0 +1,25 @@
+{{ if hugo.IsProduction }}
+  {{ with .Site.Params.fathomAnalytics.site }}
+    <script defer src="https://cdn.usefathom.com/script.js" data-site="{{ . }}"></script>
+  {{ end }}
+  {{ with site.Params.plausibleAnalytics.domain }}
+    <script
+      defer
+      data-domain="{{ . }}"
+      data-api="{{ default "https://plausible.io/api/event" site.Params.plausibleAnalytics.event }}"
+      src="{{ default "https://plausible.io/js/script.js" site.Params.plausibleAnalytics.script }}"
+    ></script>
+  {{ end }}
+  {{ with site.Params.umamiAnalytics }}
+    {{- $region := "eu" }}
+    {{- if isset . "region" }}
+      {{- $region = .region }}
+    {{- end }}
+    <script
+      defer
+      src="https://{{ $region }}.umami.is/script.js"
+      data-website-id="{{ .site }}"
+    ></script>
+  {{ end }}
+  {{ template "_internal/google_analytics.html" . }}
+{{ end }}
diff --git a/layouts/partials/head.html b/layouts/partials/head.html
index 02c2240..c31f2b0 100644
--- a/layouts/partials/head.html
+++ b/layouts/partials/head.html
@@ -1,5 +1,42 @@
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width">
 <title>{{ if .IsHome }}{{ site.Title }}{{ else }}{{ printf "%s | %s" .Title site.Title }}{{ end }}</title>
+{{/* Metadata */}}
+  <meta
+    name="description"
+    content="{{ with .Description }}
+      {{ . }}
+    {{ else }}
+      {{ if .IsPage }}
+        {{ .Summary }}
+      {{ else }}
+        {{ with .Site.Params.description }}{{ . }}{{ end }}
+      {{ end }}
+    {{ end }}"
+  />
+  {{ with union .Site.Params.keywords .Params.keywords -}}
+    <meta name="keywords" content="{{ delimit . `, ` }}" />
+  {{- end }}
+  {{ with .Site.Params.robots }}
+    <meta name="robots" content="{{ . }}" />
+  {{ end }}
+  {{ with .Params.robots }}
+    <meta name="robots" content="{{ . }}" />
+  {{ end }}
+  <link rel="canonical" href="{{ .Permalink }}" />
+  {{ range .AlternativeOutputFormats -}}
+    {{ printf `<link rel="%s" type="%s" href="%s" title="%s" />` .Rel .MediaType.Type .RelPermalink ($.Site.Title | emojify) | safeHTML }}
+  {{ end -}}
+  {{/* Icons */}}
+  {{ if templates.Exists "partials/favicons.html" }}
+    {{ partialCached "favicons.html" .Site }}
+  {{ else }}
+    <link rel="apple-touch-icon" sizes="180x180" href="{{ "apple-touch-icon.png" | relURL }}" />
+    <link rel="icon" type="image/png" sizes="32x32" href="{{ "favicon-32x32.png" | relURL }}" />
+    <link rel="icon" type="image/png" sizes="16x16" href="{{ "favicon-16x16.png" | relURL }}" />
+    <link rel="manifest" href="{{ "site.webmanifest" | relURL }}" />
+  {{ end }}
 {{ partialCached "head/css.html" . }}
 {{ partialCached "head/js.html" . }}
+{{/* Analytics */}}
+  {{ partial "analytics.html" . }}